News: Xbox 360 gets Aussie price cut
Effective from July 2, the Xbox 360 Arcade unit will receive an A$50 price drop and will now retail for A$349, A$50 cheaper than the retail price of the Nintendo Wii. The Xbox 360 Pro bundle will now retail for A$499 (down from A$579), while the Elite will sell for A$649 (down from A$729)
An Xbox 360 exec has also confirmed with GameSpot AU that the 360’s total install base in Australia and New Zealand has now reached more than 400,000 unit, putting it second in the market behind the Nintendo Wii. We spoke to Jeremy Hinton, Xbox group product marketing manager for Australia and New Zealand- about the rationale behind the price cuts, whether Microsoft was feeling pressure from its console competitor, and what sales impact they were expecting from today’s announcements.
